Tuesday, February 22, 2011

No Women Allowed! -- Dr. Pepper 10

And today in super-annoying marketing decisions:



Unfortunately, Colorado must be one of the "selected test markets" Time alludes to in the linked article, because I've been seeing this damn commercial for the last three days and I hate it with a burning passion. You know what's really sad? I would probably buy this soda, since I've long been on a quest to find a soda that doesn't taste like aspartame but also isn't sugar- and calorie-laden. Of course, part of me wants to buy this soda in spite of the advertising--no girls allowed! I'll show you, Dr. Pepper!--but, of course, they're probably counting on women either not caring about their men-only advertising or being irked enough to buy the soda because of their men-only advertising.

I understand that advertisers need to push their products towards certain markets and that it may be difficult to sell diet sodas to men (because of a bizarre social stigma, or perceived stigma, that already doesn't make sense). What I don't understand is why they can't make ads that are either gender-neutral or advertise towards men without reinforcing gender stereotypes (and particularly inane ones at that). God forbid you like "romantic comedies and lady drinks." (Actually, what are lady drinks?) And women definitely don't like action films.

In anticipation that people will claim I just can't take a joke, I'm perfectly fine with ads that make fun of gender stereotypes (like the Old Spice "The Man Your Man Could Smell Like" ads, which I love). But, I mostly just think this ad this dumb and, hence, not funny.

6 comments:

wavemaker said...

I don't think you have a problem taking a joke. I didn't find that funny either. I'm really tired of advertisers trying to make money at women's expense.

Meghann said...

I couldn't agree with you more. This is probably the most stereotypical and offensive ad campaign I can remember. If Dr. Pepper doesn't want my "lady" money, they won't be getting it anymore.

Iaian said...

You make valid points. Tonight was the first time I had seen the commercial--during a football game, if that means anything. I, too, was trying to determine whether or not I lacked a sense of humor. They tried to make it ironic, but it fell flat. The commercial could have been funny, if it was not so blatantly offensive.

ZombiesNeedLuv2 said...

I saw this for the first time on TV about 10 minutes ago. I had to look it up online to be absolutely sure my mind wasn't playing tricks on me. I can't believe in 2011, a company's advertising staff thinks it's a good idea to stereotype like this. I'm a female who thoroughly enjoys action movies (Live Free or Die Hard being one of my top 3), I get unbelievably bored watching a predictable romantic comedy, I prefer the taste of a cold beer to a tequila sunrise anyday, and I USED to claim Dr. Pepper as my favorite soda. Never again will my money go to funding such feeble opinions on women.

ZombiesNeedLuv2 said...

I saw this commercial on tv not 10 minutes ago. I had to immediately look it up online to verify that my mind wasn't playing tricks on me. It's baffling that an advertising team still holds such stereotypical views on women. I am a female. I enjoy action movies. I dislike romantic comedies. I prefer beer to "girly drinks" anyday. I USED to claim Dr. Pepper as my favorite soda, but no longer will my money be used to fund such feeble and outdated views on women.

YS said...

I took offense. Good thing my BF is too lazy to do grocery shopping... Never ever will I buy Dr Pepper again.