And today in super-annoying marketing decisions:
Unfortunately, Colorado must be one of the "selected test markets" Time alludes to in the linked article, because I've been seeing this damn commercial for the last three days and I hate it with a burning passion. You know what's really sad? I would probably buy this soda, since I've long been on a quest to find a soda that doesn't taste like aspartame but also isn't sugar- and calorie-laden. Of course, part of me wants to buy this soda in spite of the advertising--no girls allowed! I'll show you, Dr. Pepper!--but, of course, they're probably counting on women either not caring about their men-only advertising or being irked enough to buy the soda because of their men-only advertising.
I understand that advertisers need to push their products towards certain markets and that it may be difficult to sell diet sodas to men (because of a bizarre social stigma, or perceived stigma, that already doesn't make sense). What I don't understand is why they can't make ads that are either gender-neutral or advertise towards men without reinforcing gender stereotypes (and particularly inane ones at that). God forbid you like "romantic comedies and lady drinks." (Actually, what are lady drinks?) And women definitely don't like action films.
In anticipation that people will claim I just can't take a joke, I'm perfectly fine with ads that make fun of gender stereotypes (like the Old Spice "The Man Your Man Could Smell Like" ads, which I love). But, I mostly just think this ad this dumb and, hence, not funny.