Wednesday, February 4, 2009

Characters Unite

Check out this new campaign from USA Network called Characters Unite:

Click here to sign the pledge, which reads:
As a character of the USA, I hold these truths to be self-evident--that life is richer and we are stronger as a country when we see beyond stereotypes and appreciate each other for the characters that we are. I take this pledge to stand against prejudice, intolerance, and hate, and promote greater acceptance and understanding in my daily life. After all, characters are what makes us USA.
I know that as much as this is a public service announcement for tolerance, understanding and acceptance it's also an advertisement for the USA network. But, you know what? When this is the kind of marketing being used (as opposed to this), when the company is actively showing support for differences of race, ethnicity, sex, gender and sexual orientation, I'm okay with a little self-promotion on the side.

(H/T Queers United)